In its 228-page evaluation report released on Thursday, May 21, 2020, FIFA rated the joint-bid by Australia and New Zealand the highest of the three bids to host the ninth Women’s World Cup in 2023 ahead of rival bids from Japan and Colombia.
Giving each bid an overall mark out of 5, FIFA scored the Australia/New Zealand bid at 4.1 ahead of Japan with 3.9 and Colombia at 2.8. These scores will be the determining factor should the voting on 25 June be tied between bids.
Even though the report states that the Australia/New Zealand bid is by far the most expensive of the three, with costs estimated at $107.7m, up to $75.7m will come in from confirmed government contributions.
In spite of costing less than half as much, neither the Colombian nor Japanese bids have provided any such guarantees.
In its overall risk assessment, Australia scored low all in but one of the 17 categories, the Japanese low in all but two but the Colombian bid scored as a high-risk in its commercial ability to stage the tournament. Pointing to the low-ticket pricing model proposed by Colombia,
FIFA stated that “while the low cost associated with hosting the tournament in Colombia is a positive feature of the bid, the forecast revenue is also low”.
In terms of safety, FIFA also said of Colombia, “although there has been a significant reduction in domestic terrorism, some concerns remain in terms of the potential impact of crime on tournament stakeholders”.
Japan, the only one of the three nations to have won the FIFA Women’s World Cup, scored highly in the technical aspects of its bid. However, the country has proposed staging the tournament outside the designated window cleared by FIFA between 10 July and 20 August 2023 which coincides with the hottest and most humid part of the year. FIFA notes that “such a move would require amendments to the women’s match calendar, which was drawn up to help drive the professionalization of women’s football and protect the health and well-being of players”.
Talking about women not just in sport, our culture is beginning to recognise the fundamental role women play – and have always played – in modern life. In the world of sport, while women have been largely invisible in public-facing positions, they have nonetheless formed the backbone of the industry for generations, whether as athletes or as those who fed, clothed, drove, cleaned and cheered them from the sideline.
It is these women that Australia’s historic joint bid with New Zealand to host the 2023 Women’s World Cup acknowledges. That is why the presence of Johanna Wood, president of New Zealand Football and the only woman leader of any of the nominating bids, matters; by spotlighting the private contributions women have made to public life, the “As One” bid embodies the shift that both the sporting and cultural world is currently experiencing.
“It’s more than the game, isn’t it?” Wood tells Guardian Australia. “It’s the legacy we can leave. We’re modelling gender equality.
“New Zealand was one of the first football member associations that gave pay parity to the Ferns – that was March of 2018 – followed by Australia in November, 2019. And in terms of gender equality, New Zealand has led the way for a century, because we were also the first country to give women the vote.
“It’s about football both on the pitch and off the pitch. Players are at the centre of our bid, but it’s also about the leadership of the game, the governance of the game, the coaching of the game, the match officials, the administrators, the volunteers; there are a lot of women who’ve given time to the game. So it’s about creating that legacy and supporting and recognising women for what they do.”
Wood concluded that, Both governments in Australia and New Zealand are committed to the bid. They see it as a ground-breaking tournament. In terms of the impact of Covid, the prospect of hosting the World Cup brings huge economic and social benefits, from employment to tourism. It’s going to bring a positive to both communities across our countries.”
The Australian government agrees with Wood. In a statement, the federal minister for sport, Richard Colbeck, said: “The government […] recognises the significant additional benefits of hosting the Fifa Women’s World Cup – including improving attitudes towards gender equality in sport and strengthening Australia’s reputation as a world leader in the promotion of women’s sport and as a premier host of major international sporting events.
“The government also acknowledges the important role sport, in particular major sporting events, will play in reactivating the Australian economy as we transition to a Covid-safe environment. We remain committed to bringing major sporting events to Australia and the economic benefits they bring with them.”
In its report, FIFA states that within the Australia/New Zealand bid “it is evident that there is a strong overlap with the objectives and targets set out in the FIFA Women’s Football Strategy, and that hosting the tournament in Australia and New Zealand is viewed by the bidder as a catalyst to grow women’s football throughout the region”.